Waterstone's Backs Evening Standard's Get London Reading campaign | Get London Reading

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Waterstone's Back's Evening Standard Campaign

Waterstone's has backed the Evening Standard's drive to tackle illiteracy in the capital with the promise of at least £10,000.

The store has pledged to donate all profits it makes today from the sale of children's books in its 52 stores within the M25, underwritten £10,000 as a minimum.

The company has transformed its flagship Piccadilly branch into an advertisement for the Get London Reading campaign, with a giant banner in the window and another in the store, and there are tables promoting the literacy drive on each of the five floors.

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This page contains a single entry by achuka published on June 24, 2011 6:47 AM.

An Interview Without Words: Illustrator Shaun Tan Draws Conclusions - SPIEGEL ONLINE - News - International was the previous entry in this blog.

Patrick Ness slams library cuts | Children's books | guardian.co.uk is the next entry in this blog.

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