Children's book market ready to embrace a digital world

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from the Seattle Times:

Publishers such as Scholastic are also adding Web sites and games online to go hand in hand with book offerings such as "39 Clues," a 10-volume mystery-book project.

"We can't just ignore that kids are spending more time on the Internet -- we want to use the Internet to let them know there is still great content out there," Flaherty [publisher of Walden media] said...

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This page contains a single entry by achuka published on December 29, 2008 7:25 PM.

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