As a famous writer, Pullman is often asked for advice by aspiring novelists. "The advice people are often given is study the markets, I say do exactly the opposite. What the market has been saying for the last 10 years is 'we want another Harry Potter', but no one was saying 'where's the first Harry Potter book?' The only person who was thinking about that was JK Rowling."So write what you want to write, because people don't know what they want to read. It's like politicians asking focus groups what they should be doing. If you're in politics you should know what you want to do."
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