Harry Potter is not magic for everybody | Business | The Observer
,,,,despite the expected sales bonanza, HSBC analyst Paul Smiddy says Harry Potter and the Deathly Hallows will amount to a 'black hole' in summer trade when it goes on sale on 21 July. The majority of booksellers will lose money on the title as they try to match the aggressive pricing of Tesco, Asda and Amazon, while no sensible rival publisher would dare launch a decent title against it, he says...
Recommended market feature in The Observer by Zoe Wood, with commentary by Robert McCrum
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