Virtual World

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Are you surfing comfortably? | Special reports | MediaGuardian.co.uk

Recommended piece from The Observer, in which CBBC chief Richard Deverell talks to Tara Conlan ahead of the move north and says some interesting things about the way children are at the vanguard of new media audiences:

...One of the BBC's key strategies is a 'virtual world' it is creating for kids. Similar in concept to Second Life, although the characters will not be able to interact with each other, it will allow children to build their own characters, or 'avatars'. They can then explore and interact with BBC content in a safe environment. A name for the world needs to be decided before the launch later this year; 'Adventure Rock' is the latest proposal....

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This page contains a single entry by achuka published on March 5, 2007 7:07 AM.

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