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Vermont publisher sues over "Choose Your Adventure" Jeep ads

A children's book publisher filed a trademark suit Wednesday against DaimlerChrysler, saying a new ad campaign for Jeep Patriot infringes on the trademark of "Choose Your Own Adventure," a popular series of books. Jeep's new ads use the tag line: "Choose Your Adventure." A spokesman for Chrysler said he was shocked the suit was filed, and that the parties had been negotiating in hopes of reaching a settlement. Chooseco LLC, which recently began re-issuing the R.A. Montgomery books, filed the suit Tuesday in U.S. District Court in Burlington... ...

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This page contains a single entry by achuka published on March 29, 2007 7:01 AM.

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