The End Campaign

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Lemony Snicket goes online to promote final book - Incentive Bulletin - Promotions and Incentives news by Email - Brand Republic

Egmont Press has launched a multi-channel marketing campaign for the final book in the Lemony Snicket 'Unfortunate Events' series. The campaign aims to promote 'The End', the 13th and final book in the series by US author Daniel Handler. It also aims to recruit new readers and promote the entire series, which has sold more than 5m copies in the UK to date. The multi-channel campaign, which was created by communications agency ArtScience, includes a website, online and in-store marketing.

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This page contains a single entry by achuka published on September 8, 2006 7:24 AM.

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