Kiss & Tell Club

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Little, Brown is running its first mobile marketing campaign with the Kiss & Tell Mobile Club, a cell phone text messaging program to target teen girls for titles like "Gossip Girl," "It Girl," "A-List," "Clique" and "The Dating Game."
The New York company also features non-series titles like "Bass Ackwards and Belly Up" and "Secrets of My Hollywood Life" in the mobile club.
Little, Brown is using Flytxt, a London-based mobile technology provider, for this marketing campaign.... ...

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This page contains a single entry by achuka published on April 7, 2006 8:57 AM.

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