LIBRARIES LINK WITH STORMBREAKER� MOVIE IN A MISSION TO TURN CHILDREN INTO READING AGENTS!
LAUNCH OF THE SUMMER READING CHALLENGE� 2006
Spies, secret agents and STORMBREAKER�S Alex Rider� are the inspiration for this year�s Summer Reading Challenge� -the Reading Mission - a massive promotion of children�s reading that runs throughout the UK�s libraries annually during the school summer holidays.
LICENSED TO READ
Children going into their local library this summer will be invited to sign up for the Reading Mission and become Reading Agents! Their Challenge is to read six different books during the summer holidays and as always in the SRC� there is a range of exciting incentives to help them on their way � collector packs , stickers, even secret message pens.
STORMBREAKER FILM TIE-IN
Plus, in a special tie-in with the movie release of Anthony Horowitz�s STORMBREAKER� starring teenage MI6 agent Alex Rider, libraries will be giving away Alex Rider/STORMBREAKER� Reading Agent cards to older children who take part. A code number on the plastic card gives access to an area on the Alex Rider STORMBREAKER� movie website, created just for Reading Mission participants. There kids will find all sorts of information, spy tips, competitions and lots of extra reasons to keep reading.
�We will be printing hundreds of thousands of STORMBREAKER� cards, capitalizing on children�s passion for all things espionage to make this year�s SRC the most appealing ever�, says Miranda McKearney director of The Reading Agency, the charity which co-ordinates the initiative, �They could even find their local library turned into a branch of MI6 this summer! It�s fantastic to have the link to STORMBREAKER�. Anthony Horowitz�s books are so popular and the tie-in to the movie underlines the way libraries are central to young people�s lives and culture�.
The Summer Reading Challenge� is now in its eighth year and huge. 95% of the UK�s libraries run the scheme and last year over 600 000 children took part. Research shows it has a real impact on children who take part - they read more and feel more confident about reading and choosing books (*Inspiring Children Report, Reading Agency 2003).
The Reading Mission is aimed at children aged 4 � 11 and the materials (and of course the books!) are provided by libraries absolutely free.
THE READING MISSION WEBSITE: www.readingmission.org.uk
A website, live from June 2006, invites children to explore the secret writing worlds of well-known authors including Anthony Horowitz and Jacqueline Wilson.
CERTIFICATES AND MEDALS
When children complete the SRC� by reading six or more books they receive a special certificate and medal celebrating their achievement.
NEW FOR 2006: PARENTS LEAFLET
This year, libraries will be handing parents a new leaflet full of ways to help children complete the SRC�.