New Name New SPonsor

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Independent Online Edition > News

The Whitbread Book Awards (alongside the Booker, the best-known UK literary awards) are to get a new sponsor and a new name:

Whitbread has been synonymous with one of Britain's most prestigious literary prizes for more 34 years. But its association with the award for the country's most enjoyable reads doesn't fit its image any more, the leisure company said yesterday.

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This page contains a single entry by achuka published on December 12, 2005 7:26 AM.

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