What Girls Want

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North Jersey Media Group providing local news, sports & classifieds for Northern New Jersey!

Interesting piece about Alloy Entertainment:

The masterminds behind some of the most popular books for adolescent girls are a couple of thirtysomething men.

... ...


Alloy Entertainment Inc., a division of marketing and advertising giant Alloy, has developed a slew of hot book series, including "Gossip Girl," "The A-List," "The Clique" and "The Sisterhood of the Traveling Pants," which was made into a hit movie.

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This page contains a single entry by achuka published on July 6, 2005 7:27 AM.

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