The 6th annual BuchMarkt-Award – the only marketing prize in Germany's book publishing industry – was awarded to TOKYOPOP at this year's Leipzig Book Fair, marking the first time ever a manga publisher has been awarded this prestigious honor.A statement from the BuchMarkt Award judging committee reads, "Because of TOKYOPOP's eye-catching booth design at the 2004 Frankfurt Bookfair, their strategic advertising efforts with both retailers and customers, a user-friendly website, and the company's clever advertising slogan 'TOKYOPOP is Manga,' the company succeeded in communicating its message through all consumer channels."
Big Prize For Manga Publisher
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