Scholastic Goes Back to Press on Cornelia Funke's Latest Novel
Scholastic US announced yesterday that it was going back to press for 100,000 more copies of Dragon Rider by Cornelia Funke, bringing the total to 250,000 copies in print. Scholastic released the book in last month with an initial print run of 150,000 copies.
It is just two short years since Funke's debut in America, and there are already 2,000,000 copies of her books in print in the U.S. and Canada.
Scholastic is supporting Dragon Rider with a $150,000 marketing campaign including distributing thousands of advanced reading copies, a national print and radio advertising campaign and a national publicity campaign.
Funke will be touring to New York, Chicago and Los Angeles in October, as well as Boston where she will be a speaker at the New England Booksellers Association regional convention and Detroit where she will speak at the Great Lakes Booksellers Association regional convention. Funke will also be doing a live web chat on October 5 at 1 p.m. EDT. at
http://www.scholastic.com/corneliafunke.
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