Scholastic are to spend ?40,000 (Publishing News reports) on promoting Philip Reeve in the UK's ten most popular shopping malls by means of one hundred billboard panels. Gavin Lang is quoted (PN) as saying, 'This is part of an ongoing campaign to build Philip Reeve's profile in time for the launch of the third book, Infernal Devices." However, Reeeve's fans have to wait until next spring for that title.
Billboard Campaign
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