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Scholastic Launches Marketing Blitz for Fall Books at 2004 BookExpo America in Chicago

BEA will mark the launch of Scholastic's worldwide marketing campaign for acclaimed adult thriller writer P.B. Kerr and his first of three novels in his planned book series, Children of the Lamp. Kerr's first children's novel, Children of the Lamp: The Akhenaten Adventure tells the story of John and Philippa Gaunt, twelve-year-old twins who develop an extraordinary gift for making other people's wishes magically come true. Scholastic has acquired the worldwide English publishing rights for Children of the Lamp and will support the trilogy with a $250,000 United States and United Kingdom marketing campaign including an American tour in the fall. Film rights have been acquired by DreamWorks' top producer team Lorrie MacDonald and Walter Parkes. Kerr is traveling to Chicago from his home near London to "star" in Scholastic's main event -- its highly anticipated BEA breakfast on Saturday, June 5 -- and will be signing in Scholastic's booth #302-402 at 11 a.m. on Saturday.

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This page contains a single entry by achuka published on May 27, 2004 7:16 AM.

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