YA Gloom

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Publishing News - News Page

In the middle of this fascinating and detailed Bologna report from Graham Marks comes a dispiriting observation from Francesca Dow. Dispiriting, because if any publisher should be trying to establish YA fiction as a saleable 'category' in the UK it should be Puffin, with their massive marketing machine. Personally, I think Dow's wrong and that, as in other things, we are moving ever closer to the US model for YA fiction, with an increasingly sophisticated teenage readership that is hungry for novels in the YA mould. Dow and her team should be actively trying to find the next Aidan Chambers or Robert Westall, or another David Almond and Mark Haddon, not, as this comment suggests, deciding to put all their Puffin eggs in the 12-and-under basket. And if she thinks the 'Puffin Teenage Fiction' label is a turnoff, why not switch to using YA?

"The US regards teen fiction - upper YA - as a growth area, but it's not really a category in the UK," said Puffin's Francesca Dow, "and I can't see us creating one, not with the way bookselling works and the fact that the audience don't want to buy anything labelled 'teenage'."

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This page contains a single entry by achuka published on April 23, 2004 7:02 AM.

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