The Scotsman - UK - Harry Potter and the adult market
"JK ROWLING'S publishers will launch a renewed bid to sell her first four Harry Potter books to grown-ups this summer, issuing them for the first time as "adult hardbacks... ..."
The Scotsman - UK - Harry Potter and the adult market
"JK ROWLING'S publishers will launch a renewed bid to sell her first four Harry Potter books to grown-ups this summer, issuing them for the first time as "adult hardbacks... ..."
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This article mentioned that most families already have the Potter books. It seems to me that the new covers must be targeting collector's then (or adults with no children).